Motion Graphics Templater
The Challenge
The video graphics team at a major sports league approached us about their After Effects extension. Translation: their system worked well for small jobs, but now they're struggling to scale.
They had an After Effects extension that worked well when they needed 10s of templates. But now? They needed 100s of templates, with even more complexity.
Player stats. Team matchups. Championship graphics. All with crazy deadlines.
Their old system was great for single data sources, but now data needed to come from multiple sources. And hard-coding logic for each new template was no longer an option.
What We Built
A bulletproof After Effects plugin and custom content database. Here’s how it works:
The Plugin:
- Select your template from drop-down menus
- Select job data from ClickUp, CSV, or their proprietary API
- Double-check Data Fields and Preferences
- Hit "Submit" and either render locally with Media Encoder or send to the Deadline render farm
The Content Database:
- One place to update team logos, color palettes, and info
- Drag and drop new After Effects templates (no more shared folder and naming conventions issues)
- Change something once, it updates everywhere
The Results
Projects that took 5 days now take 2: That's 60% faster.
They reduced the need for external hires and overtime: Saved 40% on labor costs.
And here's the wild part: Each new version went from 5 minutes to 33 seconds. That's 900% faster.
They rolled it out department-wide. Now the graphics for their TV network run on this flexible, scalable system.
The internal dev team has already added new features we didn't build. That's how you know the foundation is solid.
What the Client Said:
Working and collaborating with Hyper Brew is always effortless and fruitful. They are very responsive in both communication and code updates.
They are always eager to take on new challenges and to brainstorm solutions. They are a pleasure to work with.
The Real Win: Their artists aren't wrestling with broken workflows anymore. They're making graphics.
And when the playoffs hit and they need 500 player stat graphics by tomorrow morning? The system just handles it.
Want to talk about your workflow nightmares? Book a call and we'll figure out what's possible.