THEIR SYSTEM WORKED. UNTIL IT DIDN'T.

When a major sports league needed to go from tens of templates to hundreds, their old After Effects extension hit a wall. We made a plan and rebuilt from the ground up.

The Challenge

The video graphics team at a major sports league approached us about their After Effects extension. Translation: their system worked well for small jobs, but now they're struggling to scale.

They had an After Effects extension that worked well when they needed 10s of templates. But now? They needed 100s of templates, with even more complexity.

Player stats. Team matchups. Championship graphics. All with crazy deadlines.

Their old system was great for single data sources, but now data needed to come from multiple sources. And hard-coding logic for each new template was no longer an option.

What We Built

A bulletproof After Effects plugin and custom content database. Here’s how it works:

The Plugin

• Select your template from drop-down menus
• Select job data from ClickUp, CSV, or their proprietary API
• Double-check Data Fields and Preferences
• Hit "Submit" and either render locally with Media Encoder or send to the Deadline render farm

The Content Database

• One place to update team logos, color palettes, and info
• Drag and drop new After Effects templates (no more shared folder and naming conventions issues)
• Change something once, it updates everywhere

The Results

Projects that took 5 days now take 2: That's 60% faster.

They reduced the need for external hires and overtime: Saved 40% on labor costs.

And here's the wild part: Each new version went from 5 minutes to 33 seconds. That's 900% faster.

They rolled it out department-wide. Now the graphics for their TV network run on this flexible, scalable system.

The internal dev team has already added new features we didn't build. That's how you know the foundation is solid.

The Real Win

Their artists aren't wrestling with broken workflows anymore. They're making graphics.

And when the playoffs hit and they need 500 player stat graphics by tomorrow morning? The system just handles it.