EVERY KID GETS THEIR OWN CALL FROM A PAW PATROL PUP.

The magic was in the personalization. The heavy lifting was ours.

Background

In preparation for the launch of PAW Patrol : The Movie, PXL reached out to us for some help on their PAW Call website. The site allowed parents to set up a video calls for their kids from a Paw Patrol pup customized to their name and interests.

The Solution

To accomplish this, PXL needed hundreds of unique videos rendered with various combinations of activates for each kid's name, so we set out to make this process as smooth as possible.

While merging each set of clips into numerous unique videos would typically take editors weeks to accomplish, we were able to build a custom procedural renderer for this project that would take their source files and render out hundreds of unique videos in only a few hours.

This also meant that any revisions needed after rendering were very easy to adjust and quickly re-render and upload, as all it took was swapping files and re-running the procedural render. In the end, our custom procedural renderer for PXL was able to quickly batch-process all the needed videos for the Paw Patrol site.